Zomato's previous brand campaign, "Zomaito vs Zomahto" left India debating about the brand's correct pronunciation. The debate continues in their all-new World Cup campaign that celebrates India's unwavering love for cricket. As the excitement and anticipation for the ICC Men's Cricket World Cup 2023 soars, Zomato's latest brand campaign features Ranveer Singh and legendary cricketer Chris Gayle. The campaign is live across major digital and offline channels across the country.
In the campaign, Zomato's brand ambassador, and popular star Ranveer Singh is seen hosting a watch party at his home for cricket fans, along with the legendary cricketer, Chris Gayle! No watch party is complete without food, and Zomato joins the celebrations by delivering joy on time. However, Ranveer and Chris get into a debate while collecting the Zomato order. When the duo can't decide whether it's "Zomaito" or "Zomahto", the Zomato delivery partner says, "Ab Zomaito-Zomahto nahi, India-India ka time hai!" Apart from this, in another leg of the campaign, Zomato has launched an AI-generated film also featuring Ranveer and Chris, calling out restaurant partners' names and their popular dishes, during this world cup season.
Speaking about how Zomato wants to capture this very feeling and declares that supporting India is more important than the brand itself, Sahibjeet Singh Sawhney, Marketing Head, Zomato, commented, "Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato."
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Expressing his enthusiasm on the collaboration, Ranveer Singh said, "I am a big fan of Team India and Zomato's World Cup campaign is the perfect ode to cricket, this season. Zomato is an energetic brand and quite the outlier in their industry - that really stands out to me. I'm excited to celebrate cricket with Zomato, Chris Gayle and the nation. Also, don't ask me if it's Zomaito or Zomahto".
Also Read: Akshay Kumar to join Ajay Devgn – Rohit Shetty – Ranveer Singh for Singham Again in Hyderabad today
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