Kartik Aaryan translates his trademark Pyaar Ka Punchnama monologue into sign language for House of McDowell’s campaign, watch

This fusion not only amplifies the campaign's reach but also demonstrates how cinematic moments and star power can be transformed into powerful tools for storytelling.

By Bollywood Hungama News Network -

February 7, 2024 - 6:02 PM IST

Friendships have a way of blossoming unexpectedly, whether it's reconnecting with an old friend, bonding with a neighbour over random hobbies, or forming a connection with a stranger in a new city. We often don’t realize the lengths we’d go to cherish our connections with our yaars, or how much these friendships help us grow, learn, and get us to explore the sides we never thought we had. It is what House of McDowell’s Soda calls - #YaaronWaaliBaat.

Kartik Aaryan translates his trademark Pyaar Ka Punchnama monologue into sign language for House of McDowell’s campaign, watch

Yaaron Waali Baat is an expression of the heartwarming connection that goes above and beyond to constantly embrace the limitless possibilities of not just existing friendships but also those encountered on the go. Bringing alive this very emotion, is the ultimate Yaar of our generation- Kartik Aaryan. The actor embodies the very spirit of today’s generational dynamics, and his presence not only enhances the appeal of the brand but allows us to forge authentic and meaningful connections with the audience. The actor, known for getting into the skin of the character, went to the lengths to learn the ISL and perfect it for the TVC.

Just as we go that extra mile for our friends, Kartik Aaryan in the latest campaign film for House of McDowell’s Soda showcases his ‘Yaaron Waali Baat’ and the journey of traversing through a special gesture for his Yaar by re-enacting an iconic scene from his movies like Pyaar Ka Punchnama, but this time in sign language to ensure that his friend, who hearing impaired, feels special and included in the celebration. This campaign strongly emphasizes that sometimes going the extra mile through small, yet meaningful gestures can unlock limitless possibilities while bringing to life how inclusion is a critical part of all friendships. The ad serves as a powerful reaffirmation that there is no joy quite like the joy of ‘Yaaron Waali Baat’.

This initiative marks a creative trend in marketing where Bollywood's memorable dialogues and star charisma are ingeniously woven into advertising strategies. By leveraging famous lines and integrating actors' renowned screen personas, brands are crafting compelling narratives that resonate deeply with audiences. This fusion not only amplifies the campaign's reach but also demonstrates how cinematic moments and star power can be transformed into powerful tools for storytelling and engagement in advertising.

Varun Koorichh, VP, Marketing & Portfolio Head, Diageo India, said “We are thrilled to announce our latest campaign featuring superstar Kartik Aaryan as the face of House of McDowell’s Soda. As a brand, we strongly believe in friendship as a medium to uplift each other and bring out the limitless possibilities of the bond we share with our yaars. This strategic collaboration not only heralds a new chapter for House of McDowell’s Soda but also signifies a deliberate move to leverage Kartik's cinematic embodiment of friendships, notably portrayed through his infamous 'friendship pegs.' What stood out was how Kartik made sure to get the sign language right and like the film, he did undergo a lot of coaching to learn ISL.”

Speaking on his association with House of McDowell’s Soda, actor Kartik Aaryan said, “As an actor, I've had the pleasure to experience incredible moments in life but when I reflect upon the true priorities that shape my life, friendships take center stage. I am extremely elated to be associated with a brand like House of McDowell's Soda that has catalyzed fostering friendships. Shooting for the brand and understanding their ethos of Yaari has been an absolute blast. I couldn't be more excited about it. While my career has been an exhilarating journey, it's the friendships that I've made along the way that have truly enhanced the storyline of my life making this partnership extremely personal and special for me.”

The beautiful film was conceptualized by DDB Mudra and executed by Nineteen Films.