BTS drop ‘BE (Deluxe Edition)’ concept room videos and the beauty of it lies in its relatability

By Monica Yadav -

November 8, 2020 - 9:43 PM IST

We are only a few days away from the much-anticipated album release. Global superstars BTS are gearing up for 'BE (Deluxe Edition)' release. Instead of having a proper schedule, this time the content releases of the album were pretty intriguing. Since the album was created amid the quarantine period during this pandemic, the septet curated everything from scratch. Starting with a group concept photo followed by special handwritten postcards dedicated to the fans (called ARMY), BTS released two concept videos (mirror and reflection) and then a week full of individual concept photo releases. Confined in a room, each member showcased their perception of themselves and what their individual vibe is like through their rooms.

BTS drop ‘BE (Deluxe Edition)’ concept room videos and the beauty of it lies in its relatability

After the release of concept photos by members V, Jimin, RM, Jungkook, Jin, Suga, and J-Hope, Big Hit Entertainment has dropped a multi-camera setup concept video followed by individual videos on the official BTS site. Every individual video showcases how the concept photos were shot in a relaxed and comfortable way. The creativity has been off the charts when it came to curating their unique rooms according to their styles. BTS members added their essence into every room and that's what makes this new era more relatable.

#BTS #방탄소년단 #BTS_BE Concept Clip (Room ver.) pic.twitter.com/iXmk23EpKd
— BigHit Entertainment (@BigHitEnt) November 8, 2020

#BTS_BE CONCEPT CLIP (Room Ver.) | (2)https://t.co/FSzc76IjZz #BTS #방탄소년단 @BTS_twt pic.twitter.com/cO10wWYKtB
— andrea ♡s bts⁷ (BE) (@blackxagustd) November 8, 2020

#BTS_BE CONCEPT CLIP (Room Ver.) | (4)https://t.co/FSzc76IjZz #BTS #방탄소년단 @BTS_twt pic.twitter.com/ndAceCMN3s
— andrea ♡s bts⁷ (BE) (@blackxagustd) November 8, 2020

#BTS_BE CONCEPT CLIP (Room Ver.) | (6)https://t.co/FSzc76IjZz #BTS #방탄소년단 @BTS_twt pic.twitter.com/7B7jPKSvNh
— andrea ♡s bts⁷ (BE) (@blackxagustd) November 8, 2020

#BTS_BE CONCEPT CLIP (Room Ver.) | (8)https://t.co/FSzc76IjZz #BTS #방탄소년단 @BTS_twt pic.twitter.com/sXo9th0OM6
— andrea ♡s bts⁷ (BE) (@blackxagustd) November 8, 2020

#BTS_BE CONCEPT CLIP (Room Ver.) | (9)https://t.co/FSzc76IjZz #BTS #방탄소년단 @BTS_twt pic.twitter.com/rzpcCyZVus
— andrea ♡s bts⁷ (BE) (@blackxagustd) November 8, 2020

Quarantine has been a period where everyone has been confined in their houses, time barely passing and felt like it was stuck, work from home became a new normal for many, new and old hobbies came into the picture, and eventually, even boredom hit after staying in the same space for months. Through these rooms and the multi-camera setup, though BTS members seemed to have shown how it has been a boost period creatively, finding solace in each other and music; the repetitiveness for the clip seems to indicate how the same routine cycle has been never-ending even for them. These rooms have, of course, shown their individual identities, likes, and dislikes, how they spent time together but also apart from each other. The loop of the same footage truly recreates what all of our monotonous lives have been like. It's been creative, filled with tremendous work but also there's been restlessness. Given the situation of the world, the concept videos showcase how the septet has had similar experiences; keeping it as natural and relatable as possible.

The new album arrives on the heels of their record-breaking single 'Dynamite' which topped the Billboard Hot 100 chart for three non-consecutive weeks. BTS will perform 'Life Goes On' for the first time at the 2020 American Music Awards on November 22 after 'BE (Deluxe Version)' release on November 20.