Last night was inarguably the most important night when it came to a celebrity speaking up for
what’s right (and absolutely wrong) in the world of social media. While Bollywood folks have traditionally used Twitter
as a platform for engaging with their fans and followers while also promoting their (and their colleague’s) work, seldom
does one find them sharing nuggets of wisdom ‘straight from the heart’. Though at times there is a pearl or two shared, a
direct 1-to-1 thought process sharing has been absolutely rare.
This is what makes last night important because in the history of last five years of active social media usage by
celebrities, Salman Khan did something unthinkable. In a series of more than 20 back to back tweets addressed to his
fans, he ended up sharing some Management lessons of his own too which are not just beneficial for the Twitter world but
also Corporate organizations.
Here is presenting these lessons with a cluster of Salman’s tweets (presented as-is).
1. Respect your colleagues
“Sharukh n amir hate it too. N for my fans don’t let me dwn. Srk n amir khan r my friend toh buss. Bhad mein gaya No
1,2,3. Samjhe kya? Yahaan pe koi compete karne k liyeh nahi aah ya hoon k kiss k followers zyada hai aur Kaun mere doston
n competitors ko Gira raha hai. Have come here so v can grow together b happy n if me n my colleges r creating a darrar
between fans then it’s not wort it.“
In one single stroke, Salman Khan reiterated how the three Khans are friends and there is no way that social media can
break them. In the process, he also reiterated that how he respects them as well as their work as a colleague.
2. Do not engage in unhealthy competition
“Messed up fighting over yr hero’s vit each other. make this journey beautiful, dint sign up fr this ugly twitter
war n not a part of it . See a lot of love n respect n happy to b here but then thr is a lot of die hard fans who r going
wrong in thr thought process competing . “
Salman pointed out that there are fans who engage in unhealthy social media wars in the name of stars. He urged them all
to bring a complete stop to this and not encourage unhealthy competition in a world which is anyways full of opportunity
for all to grow.
3. Respect your work environment
“How rich in culture n respect v were. Kya ho gaya yaar. Itni nafrat Pyar mein kyun ? If any 1 who follows me
disrespect any of my faternity Continue it n I vil b off twitter. Came here to spread love, share sm thoughts hv fun vit
fans not for them to insult my fraternity. Hut“
Film industry is a small place and it has been built painstakingly over last 100 years. This is how a strong sense of
fraternity has also developed. In an environment that should be appreciated for all the love, care and affection it
brings along, there cannot be any place for insult or backstabbing.
4. Manage your time well
“Don’t waste your time on these bakwass things . not important, important is that u r so busy that u don’t have any
time for this rubbish I wld b the happiest man if u have no time to follow me, b on twitter, reply, etc n make your life
n b your own hero. Yeh Sab jhoul hai don’t waste your time n energy on this stupid negativity or even the compliments, go
n make your own life n b happy. Kasaam se Wen I am absolutely free, I tweet n as soon as I tweet I see trending, retweets
etc, Itna time hai Sab k pass kya? Kyun hai Itna time? “
Salman Khan has made an all-important note of how one needs to pick on priority activities and focus on that, instead of
engaging in petty conversations that are as useless as they can be. He is perhaps the first ever to suggest his millions
of fans to stay away from social media and visit it only in their spare time.
engaged in productive work
“I understand hero, fan, bhai, sister, beta, love, concern respect, worry, Sab Theek hai. My problem is that, how that
instant reply? Y? Agar reply karna ho toh Sirif week end pe karo. Jab koi kaam nahi ho, jab kuch nahi karne ko ho, aur
kuch nahi karne ko kyun ho? B busy guys“
A nation grows when its people grow. And people grow when they work. And their work is most worthy when it is a
derivative of good productivity. In a simple statement, Salman has brought home the point that Management books teach you
through countless books.
6. Do not use foul language
“Aur twitter walon mein itni samaj nahi hai k abusive language band kar le? Baccha baccha twitter pe hai. Hamare aur
aap k bhi. Samajeh? Don’t want them to fight or turn nasty, ugly, abusive. Twitter shld also block abusive language, how
difficult is that. “
Now this one is a given. Since the advent of social media, cuss words and profanities have been in vogue since never
before. It has become all the more prominent due to the anonymity of the platform available. Thankfully, Salman has come
out and questioned if this is the right thing at all?
7. Be proud of your self esteem
“Fan who is on a false identity using it to put another actor,friend colleague down ,is no fan of mine,don’t
like. simple funda hai. Buss challo khyaal rakho n aapna level badhao. “
Look at yourself, own your growth, move ahead in life, and make yourself proud of your own worth. While Salman has gone
ahead and brought to fore these points, he also questioned why so many out there live in a world of false identities. Is
it a lack of self esteem? Point to ponder.
8. Own your opinion
“Who don’t agree, don’t follow. Ek accha medium ek zariya ek connect ko barbaad mat karo. Opinion Dena hai toh respect
se, our OWN kar k do. ”
If you have an opinion, say it out loud, but do so with respect. Also, own your words while having a strong basis for
that. Don’t use your position or platform to spray unwarranted litter.
9. Respect yourselves
“I vil not b on this social net work any more. Bus khallas, khatam, wanna follow me n want me to b here to Pyar
mohobbat se raho. Or I am out Ek toh vaise bhi kum tweet Karta hoon, nahi karne pe majboor mat karo. Nahi that twitter pe
nahi hoonga phir se, kaunsi Badi baat hai
Sooch samaj k Kal jawaab Dena. Phir decide karoonga k I wanna b here or not, aur guaranty hai k Sab aap k stars vil say
the same. “
Salman has more than just hinted that if despite these Management lessons people do not improve their communication
style, he would be better off on a sabbatical. This is where self respect comes into play, Beyond a point of educating
people, it is only self-respect worthy to take a brief retreat and see if there is any improvement demonstrated by people
who believe in you.
10. Be a Leader
“Aap k bhai ki Tarah baat kar raha hoon , toh aab bhai ki baat sunno. Vo he kahraha hoon jo aap k apno ne kaha hai aur
apno se bologay“
The whole messaging is brought to a polite culmination by bringing in a personal connect. This is where the standing of a
True Leader comes into picture as in one swift move, Salman establishes once again that all his words are ‘direct dil se’
where he believes in him being everyone ‘bhai’ and is trying to inculcate some right virtues amongst folks.