Prime Focus appoints Michael Constantine as Director of Global Marketing

Mumbai-based post production major Prime Focus Group has hired Michael Constantine as its Director of Global Marketing. Michael will report to CEO Namit Malhotra and will be instrumental in the development of the company's market and brand positioning.

"Michael's appointment reflects our commitment to strategically organising and marketing our brand on the global stage to win more assignments from existing client partners, to reach important new clients, and to identify and tap fresh revenue streams," said Namit Malhotra.

Michael will split his time between Prime Focus' facilities in London, India and North America, working closely with specialist division heads in each region.

"In this challenging period for the industry, Prime Focus is committed to delivering even greater strategic value for our client partners - when they most need it," said Michael. "By leveraging our unique global capabilities in three world time zones, we can provide imaginative, proactive and timely solutions. Our pioneering resourcing model, integrated facilities and services ensure the delivery of a superior level of service aligned with a highly competitive pricing structure."

Michael is a senior marketing communications professional, with extensive experience in international agency management (Leo Burnett, BBDO), new business and top-level multi-national and local client relations. As a former marcom agency Head of Client Service & Business Development and then CEO, Michael has worked with some of the world's leading US, European and Asian blue-chip clients including: P&G, Coca-Cola, Pepsico, Diageo, Cadbury's, McDonald's, Kellogg's, Warner Lambert, Philip Morris, Moet Hennessy, Cathay Pacific, Ricoh and Fedex .

With a market capitalisation of $140m USD, Prime Focus operates nine facilities in India, four in the UK and four in North America. Its recent credits include feature films such as Quantum of Solace and Red Cliff internationally and Ghajini, Chandni Chowk To China and Love Story 2050 in India.