This week's two releases DAAWAT-E-ISHQ and KHOOBSURAT have been vigorously promoted in the week leading up to their release. But surprisingly both films have opened on a very average note across the country.
Despite the slow start, reports suggest that the Aditya Roy Kapur - Parineeti Chopra starrer DAAWAT-E-ISHQ has been faring slightly better than the Sonam Kapoor - Fawad Khan starrer KHOOBSURAT. Though no reason is being attributed to the slow start for both releases, DAAWAT-E-ISHQ is expected to fare marginally better than KHOOBSURAT over the weekend. However, both films will now have to depend heavily on strong word of mouth to post good weekend collection figures. Business for both is expected to pick up with the evening shows
