On Tuesday, Chhapaak collected Rs. 2.55 crores more. Compared to Monday collections of Rs. 2.35 crores, this is further drop in numbers. The Deepika Padukone starrer is primarily collecting in select multiplexes of urban centers and one waits to see how do the footfalls hold up in these centers today and tomorrow.
What helps the Fox Star Studios film though are gains from sales of non-theatrical rights. The cost of production of Chhapaak is Rs. 23 crores and there is further spend on P&A which amounts to Rs. 12 crores. This brings the total cost of Rs. 35 crores. Out of these, Rs. 23 crores have already been recovered through satellite and digital sales while music has further brought in Rs. 3 crores. While that takes care of Rs. 26 crores out of the budget of Rs. Rs. 35 crores, recovery of remaining Rs. 9 crores from theatrical business is not an issue.
While that should take care of the commerce factor of the film, the fact still remains that a major film like this with a superstar female lead deserves to be seen by a larger count of audiences. Theatrically, the film has collected Rs. 23.92 crores so far and while at one point in time it had seemed that it would enjoy an eventual lifetime of Rs. 40-50 crores, for now the best case scenario for Chhapaak would be to find itself in the Rs. 30-35 crores range.
