After a very good weekend that saw Rs. 32.5 crore coming in, Dear Zindagi has stayed stable on Monday now. Yes, there was a drop in collections but still, Rs. 4.25 crore is a good enough number to ensure an overall healthy Week One for the Gauri Shinde directed film. The film has now collected Rs. 36.75 crore at the Box Office and these are the kind of numbers that would have been fair enough for the entire first week as well.
While it was the presence of Shah Rukh Khan that had ensured a promising start for Dear Zindagi, it is the content that has to do the talking from this point on. The word of mouth for the film has ranged from ‘theek thaak’ to good to very good, and this kind of variation was pretty much on the cards, considering the different theme, narrative and plotline that Gauri Shinde has brought for the audience. If released three decades ago, the film would have been tagged as New Wave cinema and perhaps backed by the likes of NFDC. In that aspect, hats off to Karan Johar and Shah Rukh Khan for making this go mainstream.
Costs have played a major role as well in ensuring that at the end of the day, Dear Zindagi shows as a plus affair for all involved. As an actress, Alia Bhatt is juggling between the likes of Dear Zindagi and Badrinath Ki Dulhaniya, her next release. That pretty much showcases that she isn’t hesitating to take risks so early in her career, and managing to demonstrate a wide range as an actress.
Good credit to the elite crowd too that visits premium multiplexes. They have given thumbs up to the film which was always catering to a certain target audience. Now it has to be seen how much further does the film travel from this point on.