The Kannada film Kantara directed and written by Rishab Shetty hit screens a few weeks ago. Since then, there has been no stopping the film, which received rave reviews from both the audience and critics alike. While the film did have its share of issues, at the box office Kantara has been holding strong with each passing day adding to its overall collections. In fact, some have praised Rishab Shetty and hailed the film as a masterclass in filmmaking. Surprisingly, the film managed to not only survive but also surpass competition from Bollywood releases Ram Setu and Thank God. If that was not enough, according to Aamir Khan’s Box Office Formula, Kantara is now a bigger success than 3 Idiots, Baahubali 2 - The Conclusion, and even PK.
As per Aamir Khan’s formula, “To measure a film’s success, you need to see the weekend figures and compare it with the total collection. Like 3 Idiots did Rs. 40 crores on the weekend and the total business was Rs. 202 crores, so the weekend multiplied by 5, is the behaviour of the film which is very good. That shows people have gone again and again to see the film. Jo film teen din mein 100 crore karein aur total mein 200 crore karein, then that film is not good.”
In this report, while comparing, we introduce a Metric – Weekend to Lifetime Multiple. According to this comparison, a higher multiple indicates strong content and therefore longevity at cinemas, which in turn signifies footfalls being attracted in subsequent weeks.
Interestingly, Kantara, which manages to break into the top 10 films with the highest weekend-to-lifetime multiple claims the eighth place with a multiple of 5.13 which is higher than previous releases like 3 Idiots (4.99), AndhaDhun (4.97), Baahubali 2 – The Conclusion (3.99), and PK (3.57). When compared to South films that have been dubbed, Kantara has performed better than the SS Rajamouli magnum opus RRR (3.63).
For the complete list of movies with the Highest Weekend to Lifetime multiple, do click here.
