It's a hat-trick. First 2012. Then THE TWILIGHT SAGA: NEW MOON. Now AVATAR. Hollywood has strengthened its base in India and the strategy of dubbing movies in Hindi, Tamil and Telugu languages has only widened its reach in the country. If Hollywood movies are performing better than Hindi movies, it only proves that something is wrong with [most] Hindi movies.
First and foremost, we need to concentrate on content and also space out releases so that two or three biggies don't battle it out on the same date. Imagine 2012 and AVATAR releasing on the same day. Hollywood wouldn't think of something like that, but we've been doing this all the while. Think about it!
The sun is about to set on 2009 and it's that time of the year when we decide to reflect on the months gone by. The question I want to ask is, have we ever learnt from our mistakes? We embrace the new year with lots of optimism, but fall prey to our weaknesses, repeat our mistakes as month after month unfolds.
2009 has been, in my individualistic opinion, the worst year for Hindi films. Flops and more flops [approx. 93% flops this year], recession, elections, swine flu, cricket matches, the producer versus multiplex strike... the Hindi films industry faced one blow after another. But we're still in the ring and that's what amazes me.
What do we do to set our house in order? Start concentrating on scripts and also ensure that multiple films don't clash in the same week. Like I keep asking, does the common man have the time, money or inclination to watch multiple films each week?