The Label Life brings Malaika Arora on board for their latest campaign The Escape Life

The Label Life, a clothing and accessories brand, has roped in Style Editor Malaika Arora for the brand’s newest campaign called Escape Reality. They have come up with a video featuring Malaika in which she is seen enjoying the escape from the fast city life and its commitments. The video has been helmed by the ace photographer Joseph Radhik and his Stories in Motion team.

 

The Label Life brings Malaika Arora on board for their latest campaign The Escape Life

 

Speaking about The Label Life’s campaign, Malaika said in a statement, “I truly believe that what you wear can truly change your day and help you escape — there are days where I don’t feel like getting out of home, but once I’m ready and changed into a pair of clothes I adore, I’ve escaped off to a completely different place with a happier mood and new-found energy.”

 

Sharing on what the film aims to establish, Joseph added, “We wanted to bring alive the fact that fashion is transporting, transforming and an absolute game-changer – and our approach as well as the setting, the clothes and the concept, all worked towards achieving this objective beautifully.”

 

 

Garima Garg, CEO, The Label Life, added, “We believe that The Label Life’s clothes are designed to bring about a newer, fresher perspective on the everyday dressing – from that Monday morning meeting to those post-work cocktails, our designs will elevate your style and help you escape the mundane, effortlessly.”

 

Also Read: BH Style Icons 2023: Malaika Arora puts a chic spin on her look with a stunning black cut-out gown with an open back

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