Bollywood Hungama
Last Updated 20.10.2018 | 6:49 PM IST
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Here’s how the promotional campaign of October was shot in a unique way

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While Varun Dhawan keeps diving into his projects right after he wraps up the promotions of his films, something similar happened in case of October too. He tasted success with Judwaa 2 this year, after which he wrapped up his next, Shoojit Sircar’s directorial. The actor now also shot for the promotional campaign for this film along with Banita Sandhu but in a unique manner.

The lead pair that is Varun Dhawan and Banita Sandu shot for the said promotional campaign yesterday and it definitely resonated with the fresh vibe of the film. Keeping that in mind, in a unique move of sorts, the campaign has been shot entirely in natural light and at an outdoor location, not in a studio. As mentioned before, not only is it considered to be one of the rare promotional campaigns in Bollywood but it is also a first for Varun.

Shot by ace lens man, Jatin Kampani, there were no artificial lights, setup or props used in the entire photoshoot. Varun took to twitter to share his experience by posting this picture and saying, “First time shot a film poster in complete natural light just surrounded my nature and realness. Hope what i have gone through in this film comes alive for everyone soon. #October13thApril.”

On the other hand, a source at the shoot said, “Yesterday, we shot for October‘s promotional campaign at a beautiful outdoor location that reminded everyone of the film’s shoot. The pictures taken in natural light sans any props are looking superb and are totally in sync with the look and feel of the film with a vibe that’s going to stay with us for times to come.”

October, a Rising Sun Films’ production, will release on April 13, 2018. The film may have to face a clash with the big budget Rajinikanth starrer 2.0 which also stars Akshay Kumar as the antagonist and Amy Jackson as the leading lady.

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