Bollywood’s Brand-wagon of 2011

Catergory: Haircare This was another category that was red hot in the FMCG sector this year. The evergreen Shilpa Shetty was seen with her glowing mane in Pantene ads. She was closely followed by Katrina Kaif, Sonakshi Sinha and Bipasha Basu, Read More">who also teamed up with John Abraham to be the face of the haircareRead More

Catergory: Haircare

This was another category that was red hot in the FMCG sector this year. The evergreen Shilpa Shetty was seen with her glowing mane in Pantene ads. She was closely followed by Katrina Kaif, Sonakshi Sinha and Bipasha Basu, who also teamed up with John Abraham to be the face of the haircare major Wella.

One the other hand, Soha Ali Khan was the face of Head & Shoulders shampoo, newbies Adah Sharma and Nargis Fakhri got to be the face of Parachute, Prachi Desai endorsed Nyle, Karisma endorsed Garnier Colour naturals while Sonali Bendre was the face of VI John hair Oil.

Besides these, other categories which Bollywood stars endorsed include: Cellular service: Anushka Sharma- Reliance, Imran Khan- MTS, Ranbir Kapoor- Tata Docomo
Paints: SRK- Nerolac, Shahid Kapoor- Dulux
Watches: Hrithik Roshan- Rado, Katrina Kaif- Titan Raga
Soft drinks: Salman Khan- Mountain Dew, Sharman Joshi- 7 Up
Shoes: Ranbir Kapoor: Franco Leone, Saif and Kareena Kapoor - Metro Shoes, Hrithik Roshan - Liberty
Suitings: Nargis Fakhri- Van Heusen

Category: Cosmetics This particular category saw the maximum movements this year. On one hand, while Priyanka Chopra replaced the effervescent Genelia D’Souza as the brand ambassador of Garnier, on the other, Karisma Kapoor made a grand comeback by becoming the face of the cosmetic major Olay, Read More">the brand that never seems to get tired ofRead More

Category: Cosmetics

This particular category saw the maximum movements this year. On one hand, while Priyanka Chopra replaced the effervescent Genelia D'Souza as the brand ambassador of Garnier, on the other, Karisma Kapoor made a grand comeback by becoming the face of the cosmetic major Olay, the brand that never seems to get tired of having multitude of heroines on board. 'Madame' Madhuri Dixit too became a face of Olay this year.

The cosmetic giant Lakme, made a splash of news by announcing the gorgeous Kareena Kapoor as well as the newbie Shraddha Kapoor as its brand ambassadors. Surprisingly, this year no major deals were signed by the eternally gorgeous Aishwarya Rai Bachchan, who is every brand's dream face! Sources however say that Ash is just a few steps away from inking a mega deal with an international jewellery brand. On the other hand, Sushmita Sen continued to make news by becoming the face of Jafra Cosmetics.

Table:

Garnier- Priyanka/ Genelia
Olay- Karisma/ Madhuri/ Tisca Chopra/ Kajol
Lakme: Kareena Kapoor/ Shraddha Kapoor

Rakhi Sawant once said “Jo dikta hai, Read More">wohi bikta hai” and the statement that pretty much applies to big multinational brands roping in famous Bollywood faces to endorse their products. This year not just saw Bollywood stars bagging a number of brand endorsement deals but also lot of brands replacing the old faces with newerRead More

Rakhi Sawant once said "Jo dikta hai, wohi bikta hai" and the statement that pretty much applies to big multinational brands roping in famous Bollywood faces to endorse their products. This year not just saw Bollywood stars bagging a number of brand endorsement deals but also lot of brands replacing the old faces with newer ones. Well, not exactly hitting below the belt to any person or brand, Satish Sundaresan of Bollywood Hungama brings to you the 'branded' stories behind the brand-wagon!

Category: Innerwear

The innerwear segment saw lots of stars being roped in for endorsements. Innerwear brand Oscar replaced Dino Morea with Emraan Hashmi this year. Emraan thus joined the likes of Hrithik Roshan, Sunny Deol, Akshay Kumar and Salman Khan who happen to be the face of Macroman, Lux Cozy, Dollar and Dixcy Scott respectively. (Speaking of Emraan, news is that the actor recently refused to endorse a leading condom brand, stating that he doesn't want to be associated only with raunchiness anymore and that he doesn't want to endorse anything or be a part of a campaign that is overtly sexual in nature.)

Insiders say that these stars charge astronomical amounts when it comes to endorsing the innerwear category. When we asked, one of our reliable sources about the moolah that the stars quote, the source very politely signed off saying "Ye andar ki baat hai!" We just couldn't have argued more!

Table:

Lux Cozy- Sunny Deol
Oscar- Emraan Hashmi
Dollar - Akshay Kumar
Dixcy- Salman Khan
Macroman- Hrithik
Amul- Saif Ali Khan

Category: Pens There was a time when Rotomac pen’s ad became a rage with Raveena’s punchline ‘Likhte likhte love ho jaaye‘. Well, Raveena has now made way for Salman Khan as he has become the face of Rotomac. Call it as an irony of sorts, the SRK-Salman stand off continues even in the pen segment, Read More">Read More

Category: Pens

There was a time when Rotomac pen's ad became a rage with Raveena's punchline 'Likhte likhte love ho jaaye'. Well, Raveena has now made way for Salman Khan as he has become the face of Rotomac. Call it as an irony of sorts, the SRK-Salman stand off continues even in the pen segment, as SRK endorses the pen brand Linc Pens. Also not to forget, Salman's ex girl Katrina endorses Uniball pens.

Category: Automobiles With automobile brands like Hero Motocorp and Nisaan Micra on board, Ranbir Kapoor reigned as the ultimate hero even in brand endorsements. He was followed by Jimmy Sheirgill (Mahindra Verito), Amitabh Bachchan (Force Motors’ SUV), Salman Khan and Sohail Khan (Force Motors Trump) and the newbie Nargis Fakhri for Jaguar, Read More">nonetheless! This segmentRead More

Category: Automobiles

With automobile brands like Hero Motocorp and Nisaan Micra on board, Ranbir Kapoor reigned as the ultimate hero even in brand endorsements. He was followed by Jimmy Sheirgill (Mahindra Verito), Amitabh Bachchan (Force Motors' SUV), Salman Khan and Sohail Khan (Force Motors Trump) and the newbie Nargis Fakhri for Jaguar, nonetheless! This segment was not just restricted to actors, as even the music maestro A.R.Rahman got chosen as the brand ambassador of Toyota Altos!