With the IPL fever catching up, a number of companies are targeting their products and marketing towards the baap of all gaming tournaments, the Indian Premier League. A recent innovation has seen two engineers come up with an arcade cricket game.
Vaibhav Goel and Puneet Kumar, former IIT Bombay students, have set-up GaMa Entertainment, attracting a funding of Rs 55 lakh from Sweat & Blood Venture Group headed by Indiagames Founder and CEO Vishal Gondal. GaMa will be manufacturing and selling the arcade gaming machines to the FECs (family entertainment centers) in malls and gaming zones across India.
Played on a 22'' widescreen LCD monitor mounted on a theme based game cabinet and powered by high end processor, motherboard and an 8-way joystick controller, the arcade game uses a tweaked version of Indiagames' proprietary cricket game licensed by GaMa Entertainment. The arcade version has a gameplay for an average of 3 minutes as opposed to an average of an hour for the PC. The gamer plays as a batsman for the Indian team against a selected opponent, with two overs left to achieve the target score. Players stand a chance to win redemption coupons based on the number of fours and sixers they score.
Speaking to Bollywood Hungama, Gama Entertainment Director Puneet Kumar said, "The response has been good so far. We feel that India is a big market for us, especially now that the IPL is coming. People are very excited about us since our launch in February at the IAAPI (Indian Association of Amusement Parks & Industries convention) Expo, where we were the runners-up for the most innovative product."
The company, which has Vishal Gondal and Indiagames COO Samir Bangara as its advisors, is currently selling the machines under Rs 2 lakh per system and plans to develop into a revenue sharing model soon. Consumers can check out the game at Inorbit Mall, Nirmal Lifestyle and Oberoi Mall (coming shortly) in Mumbai.
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