Ranveer Singh immerses himself so deeply with the brands that his ads are memorable even after years: “If Shah Rukh Khan was the face of brand endorsement in cable and satellite television in India, Ranveer takes that mantle for YouTube and Facebook”

By Fenil Seta -

February 16, 2024 - 4:30 PM IST

This week, most of the netizens didn’t experience the Monday morning blues thanks to Ranveer Singh’s Bold Care ad. The ad for the sexual wellness company was quirky, gave an important message and most importantly, saw Ranveer collaborate with none other than adult movie star Johnny Sins. The collaboration was a well-kept secret. Hence, when the ad dropped on the internet, it became viral in no time. Ranveer got a lot of accolades for entertaining and surprising the audience with his bold and unexpected move.

Ranveer Singh immerses himself so deeply with the brands that his ads are memorable even after years: “If Shah Rukh Khan was the face of brand endorsement in cable and satellite television in India, Ranveer takes that mantle for YouTube and Facebook”

And this is what has always been a USP when it comes to Ranveer Singh and ads. Several Bollywood stars are in huge demand in the world of endorsements and they try their best to give the audience something that can have a strong recall value. But in recent times, no one has succeeded in this regard as Ranveer.

Indian ads at one point were revolutionary and became talking points. Even today, one can vividly remember TVCs like that of Liril, Bajaj scooters, Happydent, Fevicol, Dhara, Nirma Super Detergent etc. and some of that of Pepsi and Coca-Cola featuring top stars. But then came a lull of creative and memorable ad films. Ranveer Singh filled the void as he endorsed Durex, a bold move for that time. He also gave interviews to promote his association with the condom brand. A few months later, he was featured in the ad for Ching's Secret. He even rechristened himself as Ranveer Ching. Both these ads, which were released in 2014, were full-length songs and were not just 20 or 30-second ads. Consumers had not seen something like this and both parties benefited, as a result.

And that’s not all. Most of his ads have a strong recall value, be it Ranveer’s rap song ‘Don’t Hold Back’ by Jack & Jones, his quirky ads for Bingo or the funny TVCs for Astral Pipes, MakeMyTrip etc. With Bold Care, he’s also a co-owner and hence, he’s not just endorsing it. And when he’s so deeply invested in the brand, the value add-on comes in naturally.

Even when he does not have a stake in the company, his involvement is quite significant. Ajay Gupta, managing director, Capital Foods, in a 2016 article in Mint was quoted as saying, “He (Ranveer) owns the brand as much as we do,” and explained, “Ranveer is not a brand ambassador; rather, he’s a part of our marketing team. Ching’s does not have an advertising agency. We sit together, work on the creative brief and go to the production house to execute the idea and Ranveer is a part of each step of this creative process.”

In the same article, Kumar Deb Sinha, head, Wavemaker remarked, “If Shah Rukh Khan was the face of brand endorsement in cable and satellite television in India, Ranveer Singh takes that mantle for YouTube and Facebook.” Bollywood Hungama recently reported that the actor’s brand value has surpassed that of Shah Rukh Khan as it saw a 94% surge in brand value from 2019 to 2022. In 2019, his brand value stood at a substantial USD 93.5 million and in 2022, it nearly doubled, reaching an impressive USD 181.7 million

Hence, it won’t be wrong to claim that Ranveer Singh is the number 1 celebrity today for brands and the way things are going, it remains to be seen how his brand value goes higher and higher in the years to come.

Also Read: Ranveer Singh teams up with Johnny Sins for hilarious take on Saas Bahu dramas and sexual wellness, watch