The low turnout at cineplexes in morning shows has become a regularity. AATMA and RANGREZZ, the two prominent films this week, embarked on a dull note, while the paid previews, on Thursday night, were disappointing as well. AATMA has an edge in certain circuits, since the market of horror films has increased manifold in recent times, but the film will have to show big jumps across evening/night shows to stay afloat.
RANGREZZ is targeted at the youth, but unlike KAI PO CHE, which carried a strong word of mouth and was much hyped prior to its release, this one lacks the buzz to attract the youngistaan. However, the biz in the evening/night shows should decide how well it performs over the weekend.
Play the video below to check out the audience reaction to "Aatma"
