Breaking genre conventions and box office expectations, MAA, India’s first-ever mytho-horror film, has crossed the Rs. 50 crore mark in global collections, solidifying its position as a genre-bending sleeper hit of 2025.
Despite stiff competition and an experimental narrative, the film has displayed impressive staying power. Wrapping up Week 3, MAA has recorded a worldwide gross of Rs. 51.64 crore, with Rs. 38.30 crore nett in India, proving that innovation in storytelling still draws audiences when executed well.
Directed with a unique vision that blends mythology with supernatural elements, MAA explores uncharted cinematic territory. The film’s ability to attract a wide demographic — from horror buffs to mythology lovers — is a testament to its universal appeal and narrative courage. With minimal reliance on traditional star power, the film’s success lies in its original concept, strong word-of-mouth, and a marketing campaign that highlighted its genre-first status.
As the Indian film industry increasingly experiments with new genres, MAA sets a vital precedent. It not only opened doors for mytho-horror as a viable commercial space but also challenged the notion that films need to be franchise-backed or festival-timed to work.
The film’s journey from a niche release to a box office success is a sign of changing audience tastes — where fresh storytelling and cinematic ambition are rewarded. With MAA comfortably holding ground at the box office through its third week, all eyes are now on how far this unconventional juggernaut will go in the coming weeks.
MAA Worldwide Box Office at a glance:
India Nett Box Office (NBOC): Rs. 38.30 crore
India Gross Box Office (GBOC): Rs. 45.19 crore
Overseas Gross Box Office (GBOC): Rs. 6.45 crore
Total Worldwide Gross: Rs. 51.64 crore
