Fable & Mane, the Ayurvedic-inspired hair wellness brand, has named Bollywood icon Kareena Kapoor Khan as its first Global Brand Ambassador. The announcement comes ahead of the brand’s 5th anniversary, with a special campaign featuring Kareena set to launch in April. Known for her timeless beauty and authenticity, Kareena represents the brand’s ethos of blending tradition with modern self-care.
A Celebration of Heritage and Self-Care
Kareena Kapoor Khan, with a career spanning over two decades, has been a symbol of South Asian beauty and empowerment. Speaking about her association with Fable & Mane, she said, “I'm drawn to Fable & Mane's commitment to ancient wisdom and modern self-care. Their approach is a simple yet potent symbol of self-love, a reminder to prioritize our inner and outer beauty, and celebrate the richness of our heritage.”
The partnership aims to highlight the importance of traditional Indian haircare practices, particularly hair oiling, which has been passed down for generations.
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Founders’ Vision and Upcoming Campaign
Fable & Mane was founded by Akash and Nikita Mehta with a vision to promote natural and effective hair care solutions rooted in Ayurveda. Expressing their excitement, the co-founders shared, “Kareena truly embodies strength, confidence, and a deep connection to our shared heritage. As founders who grew up inspired by her, this partnership is a dream come true. Together, we aim to inspire individuals worldwide to awaken through rituals and celebrate their inner beauty.”
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