After a string of endorsements, Amitabh Bachchan and Aishwarya Rai will be seen endorsing something completely new. They will soon be signed on by the Kerala Tourism Board as their brand ambassadors. Both the superstars will be a part of the campaign, promoting the state. There will be two ads, as part of the campaign. The first ad will be on the theme of 'God's Own Country', featuring Amitabh Bachchan. The second ad based on Ayurveda tourism will feature Aishwarya Rai. The target audience for this particular ad is the international audience. The two stars have not yet signed on the dotted line but have been confirmed. Last year, Santosh Sivan was roped in to direct the ad, promoting the state.
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