Allu Arjun stuns in new BTS of Thums Up commercial: here’s why fans are obsessed

Icon Star Allu Arjun has once again taken over the internet as a new behind-the-scenes video from his upcoming Thums Up commercial began circulating widely on social media. The short clip offers a glimpse of the actor on set, delivering his trademark charm and high-octane screen presence that have long made him one of the most influential stars in Indian cinema.

 

Allu Arjun stuns in new BTS of Thums Up commercial: here’s why fans are obsessed

 

The viral post is accompanied by the caption, “Icon star @alluarjun at @ThumsUpOfficial ad shoot…. Strong, stylish, and unmistakably iconic”. In the BTS footage, Allu Arjun appears in a sporty and stylish costume that blends rugged energy with effortless cool. Wearing a black jacket over a white vest paired with black track pants, the actor channels the intense, bold personality traditionally associated with the Thums Up brand. His look, combined with his natural charisma, accentuates both the physicality and the attitude the beverage giant is known for. The visuals hint at a high-energy commercial that aligns with Thums Up’s long-standing narrative of strength and thunderous action.

 

Fans have reacted enthusiastically to the glimpse, praising the actor’s screen aura, fitness, and consistency in delivering standout brand campaigns. The BTS clip has only added to the excitement around Allu Arjun’s soaring stardom, especially as he continues to remain a major trendsetter in fashion, brand endorsements, and cinema.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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A post shared by Team Allu Arjun (@teamalluarjun_official)

 

 

On the film front, Allu Arjun’s upcoming lineup has further elevated expectations. The actor is gearing up for Pushpa 3: The Rampage, which continues his blockbuster franchise with Sukumar. Beyond that, he is also collaborating with director Atlee on a high-concept sci-fi project—temporarily titled AA22xA6—in which he is reportedly set to portray multiple roles. Adding to this ambitious slate, a large-scale mythological drama with Trivikram Srinivas is in the works, expanding the range of genres the actor is set to explore between 2025 and 2027. It is also expected to star Deepika Padukone along with a host of other actors.

 

With his latest BTS clip creating a stir online and his future projects generating massive buzz, Allu Arjun continues to reinforce his position as one of India’s most dynamic and bankable stars.

 

Also Read: Allu Arjun shares adorable picture with daughter Arha on her birthday; watch

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