Tamannaah Bhatia joins Ananya Birla’s LoveTC as brand ambassador; stars in vibrant new beauty campaign

Actor Tamannaah Bhatia has added another notable association to her growing portfolio, as she has been roped in as the brand ambassador for LoveTC, a beauty label founded by Ananya Birla. The collaboration was recently unveiled through a fresh campaign that showcases Tamannaah as the face of the brand’s diverse makeup range.

 

Tamannaah Bhatia joins Ananya Birla’s LoveTC as brand ambassador; stars in vibrant new beauty campaign

 

The campaign, which features products spanning from foundations to lipsticks, highlights both versatility and individuality—qualities that align closely with Tamannaah’s on-screen and off-screen persona. The announcement was made by Ananya Birla on social media, where she introduced the actor as the new face of LoveTC, generating significant buzz among fans and beauty enthusiasts alike.

 

Speaking about the collaboration, Ananya Birla shared that the brand’s upcoming phase is set to be an exciting one, with several launches in the pipeline. She emphasised that the core philosophy of LoveTC remains unchanged— centred on performance, playfulness, and kindness. She further noted that bringing Tamannaah on board at this stage felt particularly relevant, as the actor embodies a genuine love for beauty and has a connection that resonates across diverse audiences and geographies.

 

Tamannaah Bhatia, on the other hand, expressed her enthusiasm about the association, highlighting her personal connection to beauty as a form of self-expression. She remarked that what drew her to LoveTC was its balance of being playful, thoughtful, and modern. The actor also shared that she is excited to represent a brand that focuses not just on performance but also on personality, and that she looks forward to being part of its journey ahead.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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A post shared by Ananya Birla (@ananyabirla)

 

 

Over the years, Tamannaah has established herself as a prominent face in both the film and endorsement space, known for her wide appeal across industries and regions. This latest collaboration further strengthens her presence in the beauty and lifestyle segment, where authenticity and relatability play a key role.

 

While the campaign focuses on the brand’s offerings, it is Tamannaah’s effortless charm and screen presence that take centre stage, making the visuals engaging and aspirational. With this association, the actor continues to expand her influence beyond cinema, seamlessly blending her star power with brands that reflect her evolving personal style.

 

As LoveTC gears up for its next phase, Tamannaah’s addition as its ambassador signals a strategic move that brings together celebrity appeal and a modern approach to beauty—one that celebrates individuality and expression.

 

Also Read: Tamannaah Bhatia says ‘I still feel like I’m starting all over again’ after 21 years in cinema

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