EXCLUSIVE: Ek Deewane Ki Deewaniyat makers go against the tide - refuse post-theatrical OTT deal before release, put full faith in cinemas; Milap Zaveri reveals, "Producer Anshul Garg was wooed by OTT platforms, but he said no...!"

In today's times, it is rare for a significant film to be released in cinemas without an OTT deal in place. Earlier this year, Aamir Khan chose this unconventional path with Sitaare Zameen Par. And now Ek Deewane Ki Deewaniyat is a rare film where the makers haven't given away the rights to any OTT platform. Ek Deewane Ki Deewaniyat's writer-director Milap Zaveri spoke about this aspect in an exclusive interview with Bollywood Hungama.

 

EXCLUSIVE: Ek Deewane Ki Deewaniyat makers go against the tide - refuse post-theatrical OTT deal before release, put full faith in cinemas; Milap Zaveri reveals, "Producer Anshul Garg was wooed by OTT platforms, but he said no...!"

 

Milap Zaveri said, "There's a reason why I call my producer Anshul Garg as 'Sher Garg'. He was wooed by OTT platforms. But he made it clear that he didn't want to sell the film's digital and satellite rights before release. This is because he had immense faith in the film. He made it clear that he had made the film for cinemas and only after the theatrical release will he decide which platform the film should be premiered on."

 

Milap Zaveri also said, "It needs jigra to have such confidence."

 

The price for a film's OTT premiere is often related to its box office performance. Hence, now with Ek Deewane Ki Deewaniyat succeeding at the box office, it is sure to fetch a better price. Milap Zaveri excitedly agreed, "For sure!"

 

Also Read: Milap Zaveri ECSTATIC with Ek Deewane Ki Deewaniyat’s success: “Harshvardhan Rane has given me one of my BIGGEST hits”; also reveals, “We shot the film in JUST 35 days…”

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