Box Office: Understanding the economics of Hamari Adhuri Kahani

 

The Emraan Hashmi - Vidya Balan starrer emotional drama Hamari Adhuri Kahani did not open to rave reviews. However, the film managed to post in decent collections over the past one week and now, we at Bollywood Hungama decided to take a look at the business of the film.

Box Office: Understanding the economics of Hamari Adhuri Kahani

 

In this box office report, we take a look at the overall profitability of the makers of Hamari Adhuri Kahani.

 

According to the report, Hamari Adhuri Kahani has surprisingly turned out to be a profitable venture as the makers have earned Rs. 4.07 crore as their total profit, with a 11.64% rate of Return On Investment. The reason behind this is the satellite rights, which was pre-sold to Sony for a whopping Rs. 20 crores and music rights which was sold for Rs. 2.50 crore.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Head	Amount (INR cr.)	Comments
Cost Of Production and Cost of Marketing (P&A)	35.00
TOTAL COST	35.00
India Theatrical Box Office	27.12	As of 18-Jun-2015
Distributor's share (A)	12.20	Approximately
Overseas Theatrical Box Office	9.74	As of 18-Jun-2015
Distributor's share (B)	4.87
Satellite Rights, Home Video, Music, Digital & Ancillary Rights (C )	22.50	Satellite pre-sold to Sony
TOTAL RECOVERIES (A+B+C+D)	39.07
PROFIT	4.07
RETURN ON INVESTMENT (ROI)	11.64%