Khan have come up with a unique promotional strategy.
The strategy involves premiering the first song of Ek Tha Tiger on the 12th of July for all the ushers of cinema-halls at Mumbai’s popular Gaiety theatre. Even in this day and
age of multiplexes, it’s the single screen crowd that helps in making a film a blockbuster and keeping this in mind, it was decided to gauge the response first at a single screen theatre.
Moreover, since a lot of people even speak to the ushers asking about how good or bad a film is, the marketing team at YRF thought it best to first show the song to ushers of various
cinema-halls. Confirming this director Kabir Khan tweeted, “Looking forward to the launch of the 1st song from #EkThaTiger on the 12th at Gaiety in Bandra… Will be fun… &
Watch Promo: Ek Tha Tiger