Bollywood Hungama
Last Updated 11.12.2018 | 11:03 AM IST



Celina Jaitly to endorse Diya jewellery

She is beauty personified. With her light eyes and beautiful smile, she looks like a goddess. She is none other than Celina Jaitly. With a long list of brands being endorsed by her, Celina adds yet another name to the list with her latest tie up with the jewellery brand Diya.

Celina Jaitly has been signed to endorse a new brand Diya Jewelry, which is a new segment of the well established jewellery brand by the Gitanjali Group. The reason the brand decided on Celina was because they have a philosophy “Born of Dreams” and that’s what exactly Celina’s life is all about. Celina’s life has a story like what dreams are made off, a small town girl wins Miss India Crown and then enters into Bollywood. Every girl cherishes such dream and wishes it to come true. Besides Celina was perfect for this campaign wherein they have a sweet girl wandering in her own world of fantasies and fairytales.

Speaking about Celina says, “Diya is the next biggest thing in India when it comes to diamond jewellery and in the most exotic beautiful designs I have ever seen. The whole ad campaign is out of this world and surreal. The ad campaign TVC is being shot in a way television has never seen before and I am so honoured to be chosen by Gitanjali to represent the most beautiful diamond jewellery ever.”

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