Attendees were also welcomed by a champagne cocktail reception and treated to mouth-watering Indian delicacies, which brought a taste of India to Cannes.
Anurag Kashyap and the film's actress Huma Qureshi who is a rising Bollywood beauty, experienced Cannes' very own monsoon, greeted the flurry of media who interviewed them about their upcoming Indian blockbuster.
The French Riveira was transformed into rural India on May 21, 2012, as Gangs Of Wasseypur, the much-anticipated film by acclaimed director Anurag Kashyap, was celebrated at a special star-studded cocktail party, hosted by Viacom18 Motion Pictures, to honour its inclusion in the prestigious 65th Cannes Film Festival's Director's Fortnight - the first time that a mainstream Bollywood film has had this honour.
Hailed as one of the most happening Bollywood parties of Cannes this year, gangs of curious guests at the cocktail party, which was held at the stunning NFDC Indian Pavilion, were given red branded gamchchas (bandanas) which are symbolic to the film. The international media, film executives, and VIPs took to wearing the gamchchas with pride to demonstrate their appreciation for the film. The gamchchas projected an earthy vibe of the film, which deals with 60 years of a feuding family's life in the coal mining town of Dhanabad in Jharkhand, India.
The film will be having its world premiere at Cannes Film Festival today (May 22) with the leading cast and crew in attendance including Anurag Kashyap, Manoj Bajpayee, Nawazuddin Siddiqui, Huma Qureshi, Richa Chadda, Reema Sen, and the 28 year old music director Sneha Khanwalkar.