Aura Bling Jewels has launched the Saubhagya Collection, a mangalsutra line introduced alongside the brand’s new campaign, “Rooted, Not Restricted”, featuring actress Nehha Pendse.
The collection comprises 25 lightweight designs in an 18K gold-plated finish with anti-tarnish protection, with 10 more designs to follow. Each piece is designed to transition between workwear, festive wear and westernwear. The range features interchangeable pendants paired with Italian-designed chains, and is priced starting at INR 2,499.
Commenting on the launch, Neha Kotawar, CEO & Co-Founder, and Anant Jadhav, CMO & Co-Founder, Aura Bling Jewels, said, “We’ve always believed elegance should be part of everyday life, not reserved for special occasions. The Saubhagya Collection reflects this philosophy by giving the mangalsutra a contemporary expression through lightweight craftsmanship, versatile design and everyday wearability. With ‘Rooted, Not Restricted’, we hope to encourage women to embrace tradition in a way that feels authentic to their lifestyles.”
Speaking about her association with the brand, Nehha Pendse said, “The mangalsutra has always represented love and commitment, but I believe it can also reflect confidence and individuality. What I love about Aura Bling’s collection is that it allows women to celebrate tradition while expressing their own personal style. That’s exactly what ‘Rooted, Not Restricted’ stands for, and I’m delighted to be associated with this campaign.”
The Saubhagya Collection is designed and crafted in Nashik. It is currently available on AuraBlingJewels.com and at the Aura Bling Jewels showroom in Nashik, Maharashtra.
Also Read: Nehha Pendse channels old Hollywood glamour at Cannes 2025 Chopard event
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