Pledging to rally support and action for girls’ rights on the eve of International Day of the Girl, on 11th October, Plan India launched the 'Girls Get Equal Challenge' on social media. Prominent Bollywood celebrities took the challenge, in a show of solidarity and support for equal power, freedom, and representation of girls and young women. Given the circumstances of girls and women in India, and the advent of digital media for public mobilization, the Digital Challenge is all about creating awareness on social media channels about girls’ rights.
In view of their immense popularity and relevance in their field and beyond, there could not be better faces than that of celebrated personalities such as Anil Kapoor, Soha Ali Khan, Zareen Khan, Dia Mirza, and Neha Dhupia, among others, to create an impact and share their views on why Girls MUST Get Equal rights. The challenge was held across Twitter and Instagram.
Taking the challenge, Anil Kapoor who was also last year’s ambassador to Plan India’s initiative on International Day of the Girl said, “Equality cannot wait and I am taking the #GirlsGetEqualChallenge with Plan India.” He nominated Neha Dhupia to take the challenge, who later shared a post sporting the ‘=’ sign. She posted, “Women are powerhouses and are lesser to none. They are storming new bastions each day and are surpassing all stereotypes.” Former Miss Asia Pacific, Dia Mirza, donned the sign too. She tweeted, “I am all for #GirlsGetEqualChallenge with Plan India because until girls are equally represented and make decisions that impact them, gender equality will not be achieved.”
This three-month-long initiative will give a platform for a call to action for change and equality. The #GirlsGetEqual Challenge on social media is an equal sign on the face with a message on why they think that it’s time for girls to get equal. The ‘=’ sign is the campaign signage and signifies the call-in support for the girls’ rights movement. The challenge was posed to drive visibility and conversation around 'Girls Get Equal' campaign.
Girls Get Equal is the global campaign demanding power, freedom, and representation for girls and young women. The target is to achieve a world free from discrimination, harassment, and violence. Plan India hopes to create a world where one sees and hears girls equally in the corridors of power.
Speaking on the digital initiative, Plan India’s Executive Director, Anuja Bansal said, “Gender inequality is happening worldwide and there is a strong need to break stereotypes and tear down barriers of discrimination that hold girls back. We are grateful to all the celebrities who have come forward and are sharing their power to bring the spotlight on girls’ rights and the need to act on it. Empowering girls and women and showcasing their potential is the need of the hour and social media is a fitting platform to make girls’ voices heard.”
Achieving gender equality is one of the Global Goals (SDG 5) agreed upon by world leaders in 2015, which promises to transform the world by 2030. But girls everywhere are undervalued, undermined and underestimated. 'Girls Get Equal' is one of the world’s biggest campaigns co-created with girls and young women themselves.
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