It seems like Prime Focus is stepping on the gas.
After the successful conversion of Chronicles of Narnia: The Voyage of the Dawn Treader from 2D to stereoscopic 3D, Mumbai headquartered Prime Focus, one of the leading visual entertainment services groups has announced the launch of its new facility in Chandigarh, which will only be dedicated for the 2D to 3D stereoscopic conversion job.
In a trend setting move, Prime Focus has also recently bagged multipicture deal of Rs. 200 crores, for 2D to 3D stereoscopic conversion work from a leading Hollywood studio to be executed in the next 30-36 months. With its mark in Chandigarh as tenth studio, the company has already its operations in Hyderabad, Bangalore, Chennai, Goa and Mumbai.
The 50,000 sq ft studio, which opens on December 25, 2010, will hold 3000 artists, and be dedicated to working on global projects, utilising Prime Focus’ global digital pipeline which connects India to North America and the UK.
Merzin Tavaria, Co-Founder & Chief Creative Director (India), commented, “Our new facility in Chandigarh is a major expansion of our View-D 2D to stereo 3D conversion capacity. Chandigarh is an ideal location due to its huge student population, many of whom are looking to establish a career in animation and VFX.”
According to an official release issued by the company, Prime Focus has signed several new international orders and has a full slate of 2D to 3D stereoscopic conversion work for next year. The company expects that Chandigarh, and Northern India in general, will benefit immensely from the opening of the new Prime Focus facility, as it will be generating close to 3000 jobs for the local population.