Makers of Jewel Thief release a quirky video to promise a theatre-like experience while watching the Saif Ali Khan starrer

Marflix Pictures’ Siddharth Anand and Mamta Anand, along with Netflix, are leaving no stone unturned to ensure their upcoming release Jewel Thief – The Heist Begins is a success. After dropping a teaser in February, the makers released songs like ‘Jaadu’, the film’s title track ‘Jewel Thief’, and the much-awaited trailer, which further raised expectations. Set to premiere on April 25, Jewel Thief features a stellar cast including Saif Ali Khan, Jaideep Ahlawat, Nikita Dutta, and Kunal K Kapoor. The film has generated buzz not only for its cast but also for the makers’ promise of a theatre-like experience on OTT.

 

Makers of Jewel Thief release a quirky video to promise a theatre-like experience while watching the Saif Ali Khan starrer

 

In a bid to pull all stops, the OTT platform resorted to guerilla marketing and deployed a massive mobile advertisement featuring the red sun diamond, the central object of desire in the heist film, in Mumbai’s bustling suburbs. This eye-catching vehicle captured attention on social media and in person, with people documenting it.

 

 

 

Beyond this mobile spectacle, Netflix and the makers also emphasized their commitment to delivering a ‘theatrical experience on OTT’ by staging a video with a noted influencer, creating the illusion of live actor performances.

 

In the video, influencer and comedian Bhuvan Bam is seen switching on Netflix on his home theatre. As soon as he starts the film, actor Saif Ali Khan, who plays Raja Chauhan in the film, jumps in through the window and asks, “What’s up?” He’s soon followed by actor Jaideep Ahlawat, who crashes into the room on a bike and greets him. Moments later, actor Kunal Kapoor, playing a relentless cop, breaks down the door and asks, “I wasn’t late, right?” A fight breaks out between the three, creating an intense atmosphere. Nikita Dutta then enters, hands Bhuvan some popcorn, and signals the others to continue. The video ends with all of them enjoying popcorn together, highlighting the theatre-like experience on OTT.

 

The mix of action, humor, and star power in the video reflects the high-energy vibe of Jewel Thief and cleverly blurs the line between fiction and reality, showing Netflix’s creative way of engaging viewers and promoting content.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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A post shared by Netflix India (@netflix_in)

 

 

 

These clever promotional gimmicks have become key talking points of Jewel Thief’s marketing, helping maintain buzz around the heist film that marks Siddharth and Mamta Anand’s OTT debut.

 

Also Read: Nikita Dutta shares fun BTS from Jewel Thief trailer launch with Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor & team, watch

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