YRF's youth division Y-Films announces 3 new movies featuring 7 new stars

Yash Raj Films' new youth films studio, Y-Films, launched with a bang in a young & fun event in line with the audience its catering to. Themed like an 18 year old's house party, the event unveiled its aggressive line up of 3 releases for 2011. Keeping with its vision of being a platform for new talent, Y-Films also showcased the fresh crop of directors and stars of the 3 films.

 

The first of Y-Films' releases would be Luv Ka The End featuring Shraddha Kapoor and newcomer Taaha Shah. Directed by Bumpy (who was earlier associated with MTV Roadies), the film has a foot-thumping soundtrack by Ram Sampath and is slated for release on 6th May.

YRF's youth division Y-Films announces 3 new movies featuring 7 new stars

 

The 2nd film under Y-Films is Mujhse Fraaandship Karoge which is a rom-com against the backdrop of social networking. The film is interestingly titled and is a cheesy take off on one of YRF's own earlier releases and incorporates colloquial internet lingo used for making friend requests. Directed by Nupur Asthana, it introduces 4 new faces - Saqib Saleem, Saba Azad, Nishant Dahiya & Tara D'souza and marks the Bollywood debut of desi folk-rocker Raghu Dixit as composer.

 

The 3rd film under the Y-Films banner is Virus Diwan, a tech-based caper, which is the story of India's youngest and most twisted hacker. With a tagline that reads 'Enter. Infect. Escape', it's the launch pad for Arjun Kapoor (son of veteran producer Boney Kapoor).

 

Speaking on the new studio, Aditya Chopra, Vice-Chairman of Yash Raj Films, stated, "The youngest country in the world. Housing the largest movie going audience in the world. Youth! Its a segment that's not just too big - but too important - to ignore. Y-Films continues YRF's trend of breaking new genres. With a laser-sharp focus on youth, we hope to create a brand of cinema that will capture the hearts & imaginations of this elusive bunch and rock their world. Here's to a new revolution - that begins with 2 fingers!"

 

Y-Films is headed by Ashish Patil, formerly head of youth music channel, MTV in India. Patil adds, "Y-Films promise to deliver kick ass films of the youth, by the youth, for the youth. And be a platform for new talent - both on screen and behind the scenes - who will challenge, break and set new rules of story telling. Get ready to spread the Y-rus!"

 

The event played out the exclusive first looks of the 3 films and a ground-breaking new stop motion music video from its first release Luv ka The End.

 

Dressed in brand colors, the young new cast & crew, aptly represented the vibrancy, passion and energy of today's youth.

Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection,New Movies Release, Bollywood News Hindi, Entertainment News, Bollywood News Today & upcoming movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.