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Shahrukh's exit from SRKworld:
Just a month after Ajay Devgan closing down his portal www.cineexplore.com, Shahrukh Khan is exiting from his portal www.srkworld.com which was launched with great pomp and show last November. According to unconfirmed sources, the dotcom bust and Shahrukh's failure to come up with a revenue model for his website is cited as a reason behind his move. According to insiders, B4U in talks with Shahrukh Khan to take over his stake in the portal. The portal, which is totally dependent on Shahrukh's brand equity, will come under severe threat after Khan's exit as it is not yet clear whether B4U will be able to use the brand or not. The official announcement on the deal is expected this weekend.
Shahrukh's exit from SRKworld:
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