Whispered figures on the cost of SS Rajamouli’s Varanasi announcement event at Hyderabad’s Ramoji Film City vary from a relatively modest Rs. 10 crores to a staggering Rs. 15-18 crores.

And we are talking to those who know what they are talking about.
A source close to one of the actors in Varanasi spilled the beans on the cost factor. “Both Mahesh Babu and Priyanka Chopra were paid a substantial amount to attend the event… Rround Rs. 2 (crores) each. Then setting up an event of this magnitude was no easy task. So yeah, the overall cost of the event was around Rs. 15 crores.”
Apparently, JioHostar has paid approximately Rs. 6-7 crores for the telecast rights of the event. The rest of the cost for the event was shelled out by the producers.
“Which is not really much if you look at the overall budget of Varanasi, which is around Rs. 600 crores,” revealed the source.
Also Read: SS Rajamouli’s atheist confession at Varanasi announcement event incites internet’s ire
More Pages: Varanasi Box Office Collection
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