The Bollywood Effect


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    The Virtual World With the advent of internet, things have changed 360 degrees across industries and hence it comes as no surprise that even the world of showbiz is doing whatever it can to make its presence felt in the World Wide Web. While initially you just had a few film based sites, Read More">now youRead More

    The Virtual World

    • With the advent of internet, things have changed 360 degrees across industries and hence it comes as no surprise that even the world of showbiz is doing whatever it can to make its presence felt in the World Wide Web. While initially you just had a few film based sites, now you have each and every film coming out with its official website where users can get access to all kinds of information relating to the film.

    • And if you thought that for getting up, close and personal with your favorite matinee idol you would have to wait long hours outside a film studio then know that times have changed. Today you have the biggest stars available to chat with you online while some even keep you updated with their whereabouts through their own blogs.

    • Not just that, many of our B-town celebs are quite active on social networking sites such as Orkut and Facebook and suddenly it's become hip to say that you have a Bollywood star as a part of your friends list.

    • The glam dolls of showbiz have even made way into your cell phones through wallpapers, and it's a trend now to have film music as your digital ring tones and caller tunes. So gone are the days of the traditional 'Tring Tring'...today having the latest chartbuster as your caller tune is considered the in-thing. Slowly but surely Bollywood has indeed made its presence felt in the virtual, digital world.


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    Our Day to Day life Ever dreamt of sharing a work out session with John Abraham or Bipasha Basu? For many it may be the ultimate fantasy, but it no longer is a distant dream. A well-known entertainment company has released work out videos / VCDs/ DVD’s of John Abraham and Bipasha Basu where, Read More">sittingRead More

    Our Day to Day life

    • Ever dreamt of sharing a work out session with John Abraham or Bipasha Basu? For many it may be the ultimate fantasy, but it no longer is a distant dream. A well-known entertainment company has released work out videos / VCDs/ DVD's of John Abraham and Bipasha Basu where, sitting in the confines of your home, you can workout with your favorite stars.

    • After her new found fame courtesy Big Brother, actress Shilpa Shetty went ahead and launched a number of products using her brand name such as Shilpa's Yoga DVD or even the S2 range of perfumes. So all you Shilpa Shetty fans can now relax and do a Yoga Session with Shilpa while some of you can even have the privilege of having Shilpa's favorite fragrance on you. Even earlier, actors like SRK, Big B and even 'The Nightingale of India'- Lata Mangeshkar have launched perfumes and Eau de colognes in their names.

    • The Bollywood Effect has knowingly or unknowingly seeped into our daily lives. Popular dialogues and one-liners such as 'Bole Toh' or 'Jadoo Ki Jhappi' from cult films like Munnabhai series of films form a part of our everyday lingo.

    • Many day to day activities seem to be influenced by Bollywood. For e.g. you have many of the popular Bhajans (hymns) composed and sung in the tunes of the latest chartbusters.


    All these instances prove that with each passing day, the effect of Bollywood seems to be getting bigger and bigger on our lives. The day is not far when schools start teaching A for Action, B for Bollywood, C for Cinema and so on and so forth.


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    Tourism /Social Campaigns/ Politics Bollywood stars have always been active in extending their support towards social causes. Be it the Gujarat earthquake in 2001 or the recent Bihar floods, Read More">industry-wallahas have come together in unison and extended a helping hand by collecting funds through various charity shows. Some of them have even taken up individualRead More

    Tourism /Social Campaigns/ Politics

    • Bollywood stars have always been active in extending their support towards social causes. Be it the Gujarat earthquake in 2001 or the recent Bihar floods, industry-wallahas have come together in unison and extended a helping hand by collecting funds through various charity shows.

    • Some of them have even taken up individual social causes. Like Shabana Azmi whose popular AIDS campaign is still fresh in our eyes or the most successful Polio awareness campaign by Amitabh Bachchan.

    • The stars have even contributed to the tourism of many places. Like Switzerland will always be indebted to Yash Chopra and family for making the country such a prominent feature in all of their films.

    • Holland even named a Tulip after the most beautiful woman in the world - Aishwarya Rai.

    • Closer home, Aamir Khan has been actively supporting the Incredible India tournament.

    • Even Politics has always been an area where tinsel town stars have tried to create an impression. While some like Big B didn't have a successful stint, others like Raj Babbar, Sunil Dutt and Shatrughan Sinha have been more than active in politics.

    • The influence of cinema in politics took a new meaning recently when the UPA government came out with slogans of Manmohan 'Singh is Kinng' after their triumph. Clearly a case of real imitating reel


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    Read More">Sports Indians are completely crazy about two things- Cricket and Films. So when the two come together there is bound to be excitement. This is what the organizers of IPL cashed in on as the cricketing extravaganza saw some big names of the cricketing world come together with the biggest names in showbiz. So youRead More

    Sports

    • Indians are completely crazy about two things- Cricket and Films. So when the two come together there is bound to be excitement. This is what the organizers of IPL cashed in on as the cricketing extravaganza saw some big names of the cricketing world come together with the biggest names in showbiz. So you had SRK who was seen jumping around Eden Gardens cheering for his team Kolkata Knight Riders even as the pretty Preity Zinta cheered her squad Kings XI Punjab by encouraging them, motivating them and even giving them a jadoo ki jhappi.

    • It's not just cricket but even other sports which seem to have found patronage among our film wallahs. The normally reticent Aamir Khan decided to carry the Olympic torch despite some controversies while Suneil Shetty was appointed as the brand ambassador of boxing in India.

    • Akshay even has promised to do a lot for the sport of wrestling while the Mumbai Marathon sees a whole lot of B-town celebs getting in their sports gear and running for one social cause or the other. Truly Bollywood has made its presence felt even in the world of sports.


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    Culture & Festivals India is a land of many diverse cultures and hence we celebrate more festivals than any other nation. Most of our festival celebration is incomplete without the Bollywood song and dance. While the Ganesh Chaturthi festival not only has Bollywood numbers blaring from the speakers, Read More">the pandals are also a sight toRead More

    Culture & Festivals

    • India is a land of many diverse cultures and hence we celebrate more festivals than any other nation. Most of our festival celebration is incomplete without the Bollywood song and dance. While the Ganesh Chaturthi festival not only has Bollywood numbers blaring from the speakers, the pandals are also a sight to spot your favorite matinee idol. The Lalbaugcha Raja, one of the most popular Ganesh pandals in Mumbai, sees a host of Bollywood celebrities come for darshanand needless to say the junta not only gets to worship the deity but also see their favorite actor/ actress.

    • A few years back, the traditional Navratri Dandiya celebrations consisted of folk songs and devotional numbers but today you even have a 'Rock On' and a 'Pappu Can't Dance Saala' being belted out by the singers on stage. The stars also make their presence felt at these events and end up promoting their film to the huge crowds present.

    • Even the festival of colors - Holi, these days is filled with Bollywood based theme parties where the DJ's spins out the latest chartbusters.
    • And how can we forget the Festival of Lights- Diwali. Strange as it may sound you have crackers named after popular Bollywood stars such as Kareena's sparklers or Aishwarya phooljhadi.

    • Forget the festivals, even Weddings/ Anniversary /Birthday parties etc these days have a Bollywood flavor to it. So you have the bride and groom's real life love story enacted by family and friends in a reel-life format complete with song, dance et al. The affluent class not just have a staged Bollywood style skit but even get some B-town celebs to shake a leg at weddings all for some hefty moolah. So yes its 'Dhoom Macha De' and 'Jhoom Barabar Jhoom' at weddings, sangeet, and even our festivals



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