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Last Updated 20.07.2024 | 2:59 PM IST



Vineeta Singh credits Kareena Kapoor Khan’s partnership for 4X growth of Quench 

en Bollywood News Vineeta Singh credits Kareena Kapoor Khan’s partnership for 4X growth of Quench 

Vineeta Singh revealed that Bollywood A-listers Kareena Kapoor Khan and Ranveer Singh are involved with her businesses in unique ways.

Vineeta Singh, a prominent investor on Shark Tank India and founder of cosmetics brand SUGAR Cosmetics, recently shared exciting developments for both her ventures. In an interview with Zoom Entertainment, Vineeta revealed a strategic partnership with Bollywood actress Kareena Kapoor Khan for their new Korean skincare line, Quench, which has witnessed a remarkable 4X growth since its launch in October 2023.

Vineeta Singh credits Kareena Kapoor Khan’s partnership for 4X growth of Quench 

Vineeta Singh credits Kareena Kapoor Khan’s partnership for 4X growth of Quench 

Vineeta shared thoughts on the power of celebrity endorsement, particularly when it transcends mere promotion and involves genuine investment.  "In a country like India, nothing brings more trust" than celebrities like Kareena Kapoor Khan putting their money behind the brands they represent, Vineeta remarked.  She elaborated on Kareena's influence, stating, "There's the trust and voice of somebody like Kareena...crores of Indians listen to her and trust what she says. But also, because she's excited about what she's building." 

Vineeta underscores the difference this approach makes compared to traditional celebrity endorsements, where authenticity might be questioned.  Here, with a genuine stake in the brand's success, the endorsement carries a stronger weight.  "You have the authenticity of her genuinely creating products and using them...and when you mix authenticity and the trust of somebody like Kareena, the results are phenomenal."

The interview also shed light on another exciting development for Vineeta Singh's entrepreneurial journey. Bollywood actor Ranveer Singh has joined SUGAR Cosmetics as an investor. Vineeta spoke of Ranveer's enthusiasm and strategic vision, highlighting his constant drive to elevate the brand's image.  "Every single time I speak to Ranveer, he's so excited... 'When will the IPO be? Where are we going next? Why is the design not as exciting? How do we make it a cooler brand?'"  Vineeta sees this kind of active involvement from celebrities as a positive shift, where they contribute not just star power but also sharp business acumen.

Vineeta Singh concludes by expressing her belief in the powerful synergy between the business and entertainment worlds in India. "GDP comes from business but it's the film stars who get all the love...when these two come together, it is magical," she stated.

Also Read: Kareena Kapoor Khan speaks on becoming investor, relationship with money; reveals sister Karisma Kapoor calls her “spendthrift”


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