Chef has been officially announced and it has turned out to be a red hot project right at the onset. Reason being that it brings together the winning team of two of the biggest hits of the year – Airlift and The Jungle Book. While director Raja Krishna Menon along with producers Vikram Malhotra (Abundantia Entertainment) and Bhushan Kumar (T-Series) had collaborated on Airlift, writer Jon Favreau has been at the helm of affairs for The Jungle Book in the capacity of director as well. Now that Chef is being remade in Hindi, the going couldn’t have been better as talent from Airlift and The Jungle book comes together.
“The core backbone of Chef is its highly interesting plot, which revolves around a professional chef, who quits his job at a popular restaurant and launches a food truck with his friend and son. Jon Favreau had not just written and directed the film (which was a commercial success at the Box Office) but also acted as the central protagonist. Vikram had procured the rights for its Hindi remake last year itself. Now that Jon Favreau is back with The Jungle Book, which is not just a Blockbuster in India but a huge success worldwide too, the name is carrying even more weight,” informs our source.
Not to mention the fact that as a multi-faceted personality, Jon Favreau has also directed biggies like Iron Man and Iron Man 2, both starring Robert Downey Jr.. Meanwhile, he is also slated to direct the sequel to The Jungle Book. While he is currently basking in the glory of The Jungle Book success, there is also whole hearted support from him for the Hindi remake starring Saif Ali Khan.
“Well, for Saif this is a huge set up since Vikram and Bhushan did quite well in putting together Airlift (along with Nikhiil Advani), and then marketing, promoting and releasing it perfectly. The film went on to be a Superhit at the Box Office. Now that the team is back with Chef, the film – with an entertaining premise to boast of – is being looked at as an outing that is tailor-made for Saif Ali Khan,” the source adds.
This is leading to an all-around excitement in the trade and industry circles as it is the content along with the right placement that is expected to boost the prospects of Chef.
“This is where we come into the picture,” says Vikram, “Jon Favreau has given us some great content and I am sure that along with Saif, Bhushan and team, we will make Chef a film to look forward to in 2017.”