Diwali 2017 saw the release of Golmaal Again, which without any doubt was the first mainstream Bollywood film this decade to explore the horror comedy genre. The unique subject was the USP of Golmaal Again, and the same did manage to create excitement among the audience. The film wasn’t just off to an earth-shattering start, but also recorded a good trend at the Box-Office and proved to be the biggest hit of Ajay Devgn’s career. The Rohit Shetty directorial raked in a little over Rs 200 crore in India and attained the blockbuster verdict.
This week’s release Stree is also a horror comedy and given the opening of the film, it is on its course towards attaining the super-hit verdict from the trade. The film surpassed everyone’s expectations as far as the opening was concerned and showed a solid growth over the weekend which has resulted in success. The biggest USP of horror comedy is the fact that it sees the amalgamation of two of the most loved genres in India i.e. horror and comedy. The two genres respectively have a tremendous appeal among the masses and classes alike, which makes the horror comedies reach out to a wide section of audience. Bollywood as an industry hasn’t explored the horror genre, which is one of the major reasons why Hollywood horror films like Conjuring, Conjuring 2, Annabelle and Annabelle: Creation went on to do terrific business in India.
Coming to the point, the horror as well as the horror comedy genre has a huge potential in India and the success of Golmaal Again, Stree and several other Hollywood films prove this. We wrote an article recently which spoke about the herd mentality that we as an industry follow as everyone in today’s time has set out to make either a biopic or a big budget period drama. Given the success of two horror comedies, we wouldn’t be surprised if a lot of people jump in the rat race to explore this fresh space. While some might fall flat on their face, we are quite sure that a well-made horror comedy or even a horror film will strike chord with the audience. The big stars from the industry have not really taken up films belonging to this genre, however the things might change from hereon with actors taking up films in this space as slowly and steadily the results are proving that such films have a massive audience base in our country.
The South-Indian film industry have been making horror films as well as horror comedies for quite some time now, so much so that the genre has reached a stagnant stage now. The major benefit of making horror films is that they are not costly preposition as major chunk of such films are shot within a house or a village and merely and background score is used to scare the audience. The tight budget and effective result is the factor that makes this an extremely bankable genre if done right. As a genre, horror comedy is extremely relatable given the fact that even in our day to day life; we tend to make fun of people who have feared something at some point of their lives. It is just about striking the balance without going over the board, and this week’s release, Stree managed to explore that space perfectly. The combination of scaring people as they laugh is a formula of success as the director manages to titillate different emotions of the audience in a short span of time. Fear sells everywhere – from religion to astrology to education to medical to corporates to insurance, so why should Bollywood stay behind in this aspect.
Here’s hoping that we get to see a lot of well-made horror comedies from hereon.