As Anaconda hit theatres, audience interest steadily grew around the creature-comedy thriller, with viewers responding positively to its blend of suspense and humour. Fans welcomed the on-screen pairing of Paul Rudd and Jack Black, whose performances brought together sharp comedy and high-energy thrills. Directed by Tom Gormican, the film reimagines the cult classic with a contemporary approach, offering a fresh take designed to appeal to a new generation of moviegoers.
To match the film’s scale and tone, Sony Pictures Entertainment India launched an extensive nationwide marketing campaign that extended the experience beyond cinema screens. The campaign aims to immerse audiences in the film’s world through a mix of outdoor, digital, and in-cinema activations, ensuring strong visibility across key urban markets.
Several high-impact installations are rolled out to build awareness and curiosity. On Mumbai’s Eastern Express Highway, a prominent DOOH display attracted attention from daily commuters, while the Juhu Circle domination turned one of the city’s busiest intersections into a focal point for the film’s promotions.
Inside cinemas, interactive experiences are introduced to engage audiences more closely. A hologram installation allowed visitors to pose for photos that appeared to place them within the film’s universe, creating shareable moments and generating interest among moviegoers. Additional in-cinema branding includes snake-themed stickers, custom audio jingles in washrooms, and ushers wearing themed accessories, all designed to maintain recall throughout the theatre experience.
In Delhi, a large-format outdoor billboard reinforced the film’s presence, while in Mumbai, one of the campaign’s most notable elements is a large Anaconda installation at Bandstand, Bandra. The installation drew crowds and social media attention, turning the landmark into a popular photo spot. The Khar subway takeover further extended the campaign’s reach, transforming a routine commute into an extension of the film’s promotional narrative.
Through its widespread and integrated marketing efforts, Sony Pictures Entertainment India successfully amplified awareness for Anaconda, aligning the campaign’s scale with the film’s tone and positioning it strongly for its theatrical run.
Sony Pictures Entertainment India’s Anaconda is currently running in theatres.
Also Read: Anaconda (2025) slithers into India with 1,000+ screens amid Dhurandhar wave
More Pages: Anaconda (English) Box Office Collection , Anaconda (English) Movie Review
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