Sonal Chauhan questions toxic paid PR culture: “You can’t look good by making someone look bad”

The increasing use of paid negative PR and online trolling in the entertainment industry has sparked concern among actors, with more voices now speaking openly about the issue. Actress Sonal Chauhan is the latest to address the growing trend, calling out targeted negativity and smear campaigns that, according to her, do more harm than good.

 

Sonal Chauhan questions toxic paid PR culture: “You can’t look good by making someone look bad”

 

In today’s social media-driven landscape, public perception can be easily influenced by manufactured narratives, often unrelated to an actor’s work or performance. Sonal expressed disappointment over how such tactics are being used to undermine peers instead of encouraging healthy competition.

 

“These paid PR attacks on actors need to stop. It’s getting out of hand now. All this negative PR is unnecessary and toxic. You can’t look good by making someone look bad. Why can’t we just be happy for each other?” Sonal said, adding that actors work hard and deserve a more supportive professional environment.

 

Her comments follow similar remarks made recently by actresses Tara Sutaria and Taapsee Pannu, who also spoke about facing negative PR campaigns. Together, these statements have drawn attention to the less-discussed aspects of publicity strategies within the industry.

 

While competition remains an inherent part of the film business, many believe that persistent trolling and paid negativity only weaken the creative ecosystem. Beyond affecting public image, such practices can also take a toll on mental well-being and divert attention away from an actor’s actual work.

 

Sonal Chauhan, who has projects lined up including Mirzapur: The Film, emphasized the need for kindness and mutual respect within the industry. Her remarks underline a broader sentiment that sustainable success is better built through positive engagement rather than attempts to discredit others.

 

Also Read: EXCLUSIVE: Sonal Chauhan to star in Mirzapur: The Film, her addition is expected to add another layer to the plot

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