Sameer Seth reveals Dolby’s big cinema expansion across six cities; says, "Pune is just the beginning"

Dolby’s first cinema in India opened in Pune - but that’s only the prologue. As Sameer Seth revealed in his recent conversation, Dolby is gearing up for a rapid expansion, with five more cinemas to be unveiled across multiple cities soon. “We recently launched a Dolby Cinema screen in Pune,” Seth said. “And we have plans to open five more across different cities later this year.” The statement marks a new chapter for Dolby’s theatrical presence - a brand once known only for sound is now shaping the entire visual and sensory experience of Indian moviegoing.

 

Sameer Seth reveals Dolby’s big cinema expansion across six cities; says, "Pune is just the beginning"

 

Seth described Dolby Cinema as “our most premium storytelling environment - the combination of Dolby Vision and Dolby Atmos creates an experience that’s not just watched, but felt.” By bringing that level of technology to India, Dolby isn’t just building cinemas - it’s setting new benchmarks for audience immersion.

 

While Seth didn’t name the cities, his tone hinted at strategic diversity - a mix of metros and high-performing regional markets. “Our goal is simple,” he said. “To make sure more audiences across India get to experience Dolby Cinema - not just read about it.”

 

The expansion will include partnerships with existing premium exhibitors, ensuring a seamless rollout by the end of the year. Each new screen will serve as a showcase of how technology and storytelling can merge into pure cinematic delight.

 

 

Seth emphasized that every new Dolby Cinema acts as a catalyst for the ecosystem. “When audiences experience the difference - in picture, in sound, in emotion - they go back and ask for more. That’s how momentum builds.”

 

This grassroots adoption, he said, is why India remains a priority for Dolby’s future growth. “We see incredible enthusiasm from our partners, and a genuine excitement from audiences. That’s what keeps us expanding.”

 

From Pune to five new cities, Dolby’s cinema journey in India is now officially underway. As Sameer Seth frames it - the real goal isn’t just to open new screens, but to open new ways for Indian audiences to feel their films.

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