Amul honours Tabu, Kareena Kapoor Khan and Kriti Sanon starrer Crew with witty topical

By Bollywood Hungama News Network - April 3, 2024 - 1:02 PM IST

The critically acclaimed comedy-heist film Crew continues to win hearts and box office success. Following its strong performance at the global box office, the movie has received a unique shout-out from none other than Amul India, the well-known dairy company renowned for its creative advertising.

Amul's topical ad campaign playfully features caricatures of the film's leading actresses, Tabu, Kareena Kapoor Khan, and Kriti Sanon, depicted as air hostesses indulging in bread toast. The illustration cleverly incorporates a play on words within the text, stating "Please fasten your eat belts" above the image and concluding with "Amul Crew Ka Cut" below.

The post's caption celebrates the film's success, highlighting, "Amul Topical: Three female lead entertainers is a hit with audiences!" The post quickly garnered significant traction on social media, with fans applauding Amul's creative tribute. One admirer remarked, "Aren’t you the coolest," praising the brand's advertising team. Another enthusiastic fan commented, "Crew Girls = Amul Girls," further solidifying the film's association with the popular brand.

The recognition by Amul resonated not only with fans but also with the film's cast. Kareena Kapoor Khan enthusiastically re-shared the post on her Instagram handle, adding the caption, "Rocking and rolling with my crew. Pat on our back girls. Sona kahan hai?" ("Where is the gold?").

Kriti Sanon, another leading actress, also joined the celebration by re-sharing the post and expressing her delight with a simple caption, "Another [tick] on my wish list," potentially indicating a personal goal achieved with the film's success. Several celebrities, including Saba Pataudi, Ektaa Kapoor, and Anil Kapoor, extended their support through social media interactions.

Produced by Balaji Telefilms and Anil Kapoor Film & Communications Network, the Rhea Kapoor film boasts an ensemble cast featuring Diljit Dosanjh and Kapil Sharma alongside the leading trio.

Also Read: Suhana Khan, Agastya Nanda, Khushi Kapoor starrer The Archies gets Amul Topical tribute, see photo

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