Rang De Basanti and Coke to promote each other

Rang De Basanti has achieved enough publicity that compels audience to watch it. But that is not all; there is yet another way to promote the movie, rather making money. Popular soft drink Coke has a tie up with Rang De Basanti and will now promote each other. Film s leading actor Aamir Khan and script writer and lyricist Prasoon Jashi will be part of the campaign. As per the tie-up, Coca-Cola will work around creating excitement for the film s launch. To start with, Coke will air co-branded Coca-Cola-Rang De Basanti movie trailers on various television channels. These trailers will feature snippets of the movie along with images from the Coca-Cola Piyo Sar Utha Ke campaign. The initiative will also be supported by movie based interactive print ads, offering contestants a chance to win a dinner date with the star cast of the film and consolation prizes such as T-shirts, CDs and cassettes of the film. The company will also roll out a 300ml special edition glass bottle done up in Cokes traditional red and white colors and featuring the star cast of the film. The limited edition bottles will be marketed in Delhi and Mumbai.

 

Rang De Basanti and Coke to promote each other

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