Multiple releases lined up for this Friday

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As many as six films are slated for release this Friday. These include DADDY COOL, KISAAN, LOVE KHICHDI, QUICK GUN MURUGAN, TOSS and YEH MERA INDIA. I am not counting the English ones, which will also hit the marquee this Friday. Whew! Is this the Idd week? Or Diwali or Christmas? So why this mad rush to release films? And, most importantly, what are their survival chances, given the fact that so many films are clashing on the same day?

Frankly, do the producers have a choice? My personal viewpoint is that the business is bound to get divided, but the producers feel they would stand no chance once the biggies invade the screen again, from September 18 onwards [WANTED, DIL BOLE HADIPPA]. The idea is to release at a time when there aren't any biggies in the fray. At least the films would be assured of getting the right chain of theatres and also the right shows.

Agreed, the holy month of Ramzan has begun and so has Ganeshotsav and the business is bound to slide downwards, but let's not think negative. Last year, ROCK ON!!, A WEDNESDAY, 1920 and WELCOME TO SAJJANPUR had released during the holy month of Ramzan and had also worked at the box-office. So let's see if the above-named films hit the jackpot this Ramzan.
Multiple releases lined up for this Friday

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