Farhan's four city tour to promote Bhaag Milkha Bhaag

Filmmakers these days are leaving no stone unturned to come up with unusual and innovative marketing strategies to promote their films. Farhan Akhtar will be going on a four-city tour and run a marathon in each of the places in a lead-up to his next release, Bhaag Milkha Bhaag (BMB). The events will be held in Delhi, Chandigarh, Ahmedabad and Jaipur.

 

A source close to the production house reveals, "Ever since the promotions started, everyone has been asking Farhan about the practice that went into playing the role of Milkha Singh. That's why the makers have decided to give the audiences a chance to watch him run a marathon and participate with him." The mini-marathon will comprise a 3-5 km long run. "Many school and college students will be running with Farhan. They were selected via contests held by the makers recently."

Farhan's four city tour to promote Bhaag Milkha Bhaag

 

A spokesperson from Viacom 18 Motion Pictures (the co-producers of the movie) confirmed the news, saying, "The curiosity to see Farhan running a marathon is at its highest. He has been able to transcend boundaries and has become the Milkha Singh of celluloid."

 

Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection,New Movies Release, Bollywood News Hindi, Entertainment News, Bollywood News Today & upcoming movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.