Amit Chandrra's KLPD battles with cyber pest

Innovative marketing is a sure shot way to grab eye balls for one's films. One of the basic ways to get the audience to know about your film is making the official website. But it is not always as easy as it sounds. Making domain names as soon as the film is announced is fast becoming a money making racket of sorts. The makers of Kismat Love Paisa Dilli were in for a rude shock when they realized that the domain name they wanted www.kismatlovepaisadilli.com was already owned by someone else.

 

The owner of the website title demanded for such exorbitant sum of money that the makers decided to mend the film title itself. A source close to the film elaborates, "Kismatlovepaisadilli.com was fully operational when the team got to know about its existence. The website posted latest news and updates about the film. It was then discovered that the domain name was created soon after the film was announced."

Amit Chandrra's KLPD battles with cyber pest

 

When contacted, the man claimed to be a fan but refused to part with the domain name until he was paid Rs.10 lakhs. That is when Amit Chandrra came up with an innovative way to get the desired domain name without bowing down to the man's unreasonable demands. He simply changed the spelling in the title of the film to Kismat Luv Paisa Dilli.

 

The change in title meant that the domain name was now officially acquired by the producer and also the title remained the same." A similar incident had taken place during Om Shanti Om. Farah Khan wanted a particular domain name but it was owned by someone else. The man asked Farah to organize for him to come on the set and meet SRK and only then would he part with the domain name.

 

Post him visiting the set, Farah Khan acquired the desired domain name. Invincible Entertainment's KLPD being one of the most anticipated films of the year, the team is taking no chances with anything. They want the Vivek-Mallika starrer to be just perfect especially with the high expectations riding on it.

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