Bollywood Hungama
Last Updated 23.10.2018 | 10:49 AM IST
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Akshay announced as brand ambassador for Viacom18’s ‘SONIC’

Akshay Kumar“>


It’s time for some action. Targeted at the new young adults – the action-loving generation, SONIC, part of Viacom18 Media Pvt. Ltd. has roped in India’s biggest action hero and superstar Akshay Kumar as brand ambassador. Bringing alive thrills, guts, glory, the channel will go LIVE on television screens across the country in multi-lingual feeds on December 20, 2011.


Akshay Kumar matches SONIC’s brand persona – he is best known for everything that SONIC offers… speed, thrills, adrenaline pumping edge-of-the-seat excitement, 24×7. His association with the channel will help in showcasing the channel’s attributes and get audiences to experience action like never before!


Says Nina Elavia Jaipuria, Executive Vice President & General Manager, SONIC & Nick India, “Action is in Akshay Kumar’s DNA. He is the ideal brand ambassador for SONIC that will appeal to the action-loving generation. We are privileged to have him on-board and are confident that his association with us will bring us success in the weeks to come. For our young audience who thrive on action, adventure & adrenaline, Akshay Kumar will deliver all this & more!”


Akshay, who had the audience stunned & amazed with his LIVE stunts, said, “I am happy to be associated with ‘SONIC’, a channel that gets the adrenaline rush going for the action loving generation. With superheroes, power packed animation and legends for all action-lovers; SONIC has something for everyone. Watch me, ‘Akshay Kumar’ bring you thrills, guts & glory.”


SONIC is fast-paced & is exclusively conceived to bridge the gap between the kids and the youth channels. It premieres with action-packed and animated shows such as Shaktimaan, Kung Fu Panda – The Legend of Awesomeness, Jackie Chan Fantasia, Mighty Morphin Power Rangers and Supastrikas. The channel will also showcase high octane movies such as Dabangg, Singh Is Kinng, Gladiator and others on the weekend movie block – ‘SONIC FLIX’. The evening slot ‘SONIC XTREME’ will add to the thrill with shows like ‘The Adrenaline Project’ and ‘Are You Afraid of the Dark?’

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