BTS’ V joins luxury jewellery house Cartier as their global ambassador

Famous luxury company Cartier announced the newest addition to their star-studded portfolio of ambassadors in an exhilarating statement that sent ripples across the fashion and music industries: the charismatic and multi-talented BTS member, V. By fusing innovation with classic charm, this ground-breaking partnership between Cartier and V has ushered forth a new era of sophistication and elegance was obviously chosen to represent Cartier as the brand ambassador due to his great taste and unique flair. V epitomises the spirit of Cartier's renowned pieces, which have graced the wrists, necks, and fingers of fashion enthusiasts for more than a century, with his compelling stage presence and propensity for pushing boundaries.

The first BTS member to work as an ambassador for a high-end jewellery brand was Jimin for Tiffany & Co, but fans who have been paying attention have known this was going to happen for a long. J-Hope donned a Cartier Tank vermeil watch at his farewell ceremony before starting his military service. He was donning the Tank Louis Cartier watch even at Jinny's Kitchen. In fact, he has frequently been spotted wearing his Cartier Tank watch while not in uniform. It's evident that his loyalty to the company predates the release of this statement.

As Elle Singapore reports, the South Korean singer wears the Révélation d'une Panthère watch, a tête-à-tête panther bracelet, and a sculptural diamond ring in V's debut advertisement for Cartier. All of these items exude a sense of confidence.

V joins a renowned list of Asian celebrities who have been named Cartier ambassadors, including Jisoo of Black pink, the Chinese actress Gong Li, and Jackson Wang of Got7. His inclusion on this esteemed roster strengthens Cartier's dedication to championing diversity and luring well-known artists from all over the world. The singer's new position further underscores his significant influence on fashion; in addition to serving as the faces of Louis Vuitton, his group, BTS, is the Celine brand ambassador.