Global K-pop group BTS has announced a new edition of its city-wide fan experience, unveiling ‘BTS THE CITY ARIRANG LAS VEGAS’ and ‘BTS THE CITY ARIRANG BUSAN’ as part of its ongoing global activities around the album ARIRANG.
The Las Vegas leg of the project is scheduled to run from May 20 to May 31, followed by the Busan edition from June 5 to June 21. Designed as an extension of the group’s concert experience, ‘THE CITY’ initiative transforms entire urban spaces into immersive environments inspired by BTS’ music and storytelling.
Building on its earlier rollout in Las Vegas in 2022, the upcoming edition is set to expand across key landmarks in the city. Areas including the Las Vegas Strip will feature themed installations, digital displays, and curated experiences tied to the visual identity of ARIRANG. The project will also include hotel collaborations, themed food and beverage offerings, and exclusive after-parties aimed at fans attending the shows.
Following the U.S. schedule, the experience will move to Busan, where a similar format will be adapted with local programming. Further details around events and schedules are expected to be released via BTS’ official channels on Weverse.
Alongside the announcement, BTS continues to roll out episodes of its documentary series KEEP SWIMMING with BTS, which explores the theme of persistence through everyday effort. The series features voices from across industries, including filmmaker Park Chan-wook, who reflects on creative collaboration, stating that communication and constant dialogue are key to decision-making.
The announcement comes amid strong global performance for the group’s latest music. The lead single SWIM debuted at No. 1 on the Billboard Hot 100, while ARIRANG topped the Billboard 200 upon release.
With ‘THE CITY’ project and its ongoing content slate, BTS continues to expand its presence beyond traditional music formats, integrating live events, digital storytelling, and fan-driven experiences across multiple locations.
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