Hungama Digital Entertainment launches an action packed game for Acid Factory

By Bollywood Hungama -

October 9, 2009 - 12:16 PM IST

What if you woke up one morning only to realize that your memory has been erased? Will it become a life changing event? Explore these questions in a newly designed action packed game for the upcoming film Acid Factory. The game has been created by Hungama Digital Entertainment, India's leading digital entertainment and mobile services company. Acid Factory is produced by noted filmmaker Sanjay Gupta and directed by Suparn Verma who has previously directed Ek Khiladi Ek Haseena. The film stars Fardeen Khan, Irrfan Khan, Aftab Shivdasani, Manoj Bajpai Danny Denzongpa, Dino Morea and Dia Mirza and is presented by Mumbai Mantra Media Ltd.

Hungama Digital Entertainment launches an action packed game for Acid Factory

The game revolves around the plot of the movie which is full of action and interesting twists and turns. The theme takes the player to an unknown territory where he wakes up one morning only to realize that his memory has been erased and perceives himself to be a criminal. In this quest, the player has to gain memory and fight with the villains and various situations that span over five different stages. The memory is the life line in this game.

Commenting on the launch of Acid Factory's game, Mr. Siddhartha Roy, COO, Digital and Allied Business, Hungama Digital Media said, "Bollywood fans today can get a sneak-peak of upcoming films through various digital platforms. Be it mobile or web, Hungama has created exciting properties for consumers, which revolve around their favorite stars and forthcoming films. With Acid Factory, Hungama has the opportunity to create a game that has fast paced action sequences and packed with twists and turns. We are confident that the audience will be intrigued with the Acid Factory game which launches today.'

Adding to the concept, Vishal Nongbet, Head Marketing and Promotions, Mumbai Mantra Media Ltd. (Mahindra Group Company), "Acid Factory is a fast paced edge of the seat action thriller, which makes it perfect for an action packed game. It's important to create a touch point with the viewer in every form. Launching a game gets the viewers involved with the film right from the beginning and therefore entices them to watch it in the theatre. We thoroughly enjoyed the process of incorporating the setting of Acid Factory in the game with the team at Bollywood Hungama."

The game is available for mobile downloads through various mobile operators across India. Tata Sky users can also download the game from Tata Sky Actve Mall using 54646 platform. Acid Factory releases in theatres on October 9, 2009.