Akshay Kumar took his commitment to supporting fem-force to a new level when he was seen sporting pink trousers at Run4Niine, India’s largest nationwide run, aimed at ending taboos around menstruation in the country. The run was flag-off by the megastar in the early hours of the morning of 8th of March to mark International Women’s Day 2019 and was followed by a stage extravaganza where Akshay Kumar interacted with thousands of attendees to spread awareness about the importance of menstrual hygiene awareness and woman empowerment. He was seen making a grand entry into the auditorium joined by the famous all-women biker group, on their motorbikes. He then took to the stage for a series of interactions with strong women empowerment champions.
Speaking about his association with Run4Niine, megastar Akshay Kumar said, “I am excited to be partnering with the Niine Movement to encourage an open and unashamed discussion on menstruation with my fellow citizens, pad heroes, change makers and pathbreakers for the Run4Niine. Each one of us that takes part in Run4Niine helps to create an unstoppable force that will beat the stigma around periods.”
Discussing the significance of the event taking place to mark International Women’s Day Akshay Kumar added “International Women’s Day is a significant day for women and girls across the world; a day when women are not only celebrated for their achievements and contributions in all sectors of life but a cold reminder of the inequalities that exist in our society which have kept girls and women back for centuries. International Women’s Day serves as a fitting day for Run4Niine, where EVERYONE can come together in solidarity to tackle menstrual taboos.”
An initiative by Niine Sanitary Napkins, the made-in-India affordable yet premium sanitary napkins brand, Run4Niine was supported by the Niine Movement which launched the nationwide #18to82 campaign to bridge the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic and unsafe alternatives such as old cloths, rags, hay and even ash.